To choose a domain name might seem simple and straightforward, but there are various important factors that must be taken care of before choosing a domain name for your website.
A domain name is the first step towards commencing your online business. Do not get fooled by simply thinking that it is as simple as registering yourself into some social networking site or simply suffixing.com or.in at the end. There are a number of considerations before registering a domain name.
Different types of domain names
The first step is to think of the domain name you are going to purchase. The obvious option that you have is yourcompanynamehere.com, but there are other concerns. There are many extensions of the .com: .edu, .org, .asn, .info, .gov, .net, .biz.
Some of them are used for associations, educational institutes, and governments, or according to the suitability of the business that you hold. The.com or the.in domain is the widely used and recognizable extension in India. To protect your online identity, register your business name under.in or.com extension, especially if you are not carrying on your business in the overseas market.
Trademarks and domain names
Prior to registering your domain name it is advisable to you that you test out to make sure that there is no probable trademark violation by doing so. Being the applicant of the domain name, it is your duty to ensure that the domain name which you register does not violate the trademark registration.
If you are determined to trademark your domain/business name, you should search both ipaustralia.gov.au/trademarks, IPAustralia's trademark database and ausregistry.com.au for .com.au, org.au, asn.au, id.au and gov.au names to make sure they are not already registered.
What constitutes a trademark infringement?
Trademark infringement arises when you buy a domain name that is similar to or partially similar to any already registered trademark.
For more information about trademarks in India go to ipaustralia.gov.au/. To register a .com.au you will need:
- Company name
- Business name
- Address details
- Contact details
- ACN
- ABN
- Credit card details if you choose to purchase online.
What domain name you must choose for your company?
Keep a few things in mind before choosing a domain name. Do ponder over the below mentioned points:
Be precise
Try to keep your domain name short and catchy. Instead of trying to remember and jotting down two to three complex names, find out some short name for your domain. It will not only help you, but will also help the visitors in remembering your businesses' name.
Be Specific
Vague and unclear references and names can puzzle and disorientate the visitors and users when they will try to recall your website's name. They may perhaps will also reach to a more applicable and alike site-name while searching for your product or service in any of the main search engines.
Make it easy
Remember one thing that your competition is just a "back button" away, and hence it is required to keep everything simple online. Simplify and reduce the amount of work that your customer needs to do when he search for your website.
Don't use difficult words
Everyone in present times want things that are easy to reach, and easy to find. Consumers only buy things which are good at price, and contain least amount of hassle. Keep the name of the company simple so that the domain that you buy is also easily searchable. If you company has a complicated name, use some alike sounding domain name, because remember the competition is tough, and there are thousands of companies outside who have easier to remember names.
Register more than one domain names
Registering two or more domains can sometime prove to be useful for your business. It is useful from the perspective of SEO and marketing purposes. Doing this can also create better rankings of your website.
Plain and simple English
Try to avoid using the number 0 in your domain name. This can be mistaken from the letter "o". Similar to this, try and avoid using 2 for "to", 4 for "for", and u for "you". These terms can confuse the users.
If you are going international
If you are doing business outside your country, try to use the extension of that country, for eg. .au, .uk, .us, etc.
Keeping all these on priority and in mind, make sure that you keep all the details of your domain registration. It will be useful while re-registering your domain name, and in case if some other sorts of problems arises in future. Moreover, save your domain name from the increasing troubles of domain scams.
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